The New York times on Sunday had two articles discussing the phenomena of Yellow Tail wine (which is printed [yellow tail] on their labels).
The first is this one, covering the topic of animals on wine labels.
The second is this detailed story of the rise of Casella Wines and the Yellow Tail brand, which is now one of the top-selling wines in the USA with 7.5 million cases sold in the US last year. Interestingly, only a tiny fraction (<2%) of their wine is sold in Australia.
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