Wednesday, June 25, 2008


I caught part of an interview with Rob Walker on Weekday today, covering marketing and the psychology of why we buy things. His Bio:

Rob Walker writes the weekly column “Consumed”, a blend of business journalism and cultural anthropology for The New York Times Magazine. Previously he created and wrote the “Ad Report Card” column for Slate, and has contributed to a wide range of publications, from Fast Company to The New Republic and others. Under the pseudonym R. Walker he has written a number of satirical comic books set in the business world and collected in the book Titans of Finance: True Tales of Money and Business.
More info and the audio podcast are here on the KUOW website.
The discussion covered some interesting stuff, and his book Buying In: The Secret Dialogue Between What We Buy and Who We Are sounds like it will be good.

He also has a blog that looks like it will be worth reading.

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