From this article on IOL, it looks like the new James Bond film has caused increased interest in Lillet.
On-screen Bonds have usually ordered a "vodka martini - shaken, not stirred". But in Casino Royale, which premiered earlier this month, actor Daniel Craig lists Bordeaux aperitif Lillet as an ingredient of the spy's favourite tipple."Three measures of Gordon's (gin), one of vodka, half a measure of Kina Lillet, shake it over ice then add a thin slice of lemon peel," Bond asks a waiter as he duels with his adversary in a high-stakes game of poker.
That repeat of the recipe from Ian Fleming's first Bond novel has prompted viewers to contact the firm, which has just seven staff and has dropped the word Kina from its name.