Friday, January 06, 2006

Less is more: The short cappuccino

Raymond forwarded me a link to this excellent article in Slate about Starbuck's elusive "short" cappuccino. It reminds me of this other story I read a few days ago in Slate, which also mentioned the sensitive pricing scheme needed to keep customers happy: make a lot of profit from most by selling them larger drinks, but offer cheaper and smaller drinks to people that are "cost conscious".

What about taste conscious customers? I guess you would skip Starbucks altogether then, and go to one of the better alternatives for coffee in Seattle: Tully's, Vivace, Caffe Apassionato, Caffe Ladro, ...

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