It turns out Sue McCown of Coco La Ti Da and Earht & Ocean dessert fame has not been hiding under a rock for the past few months. This blog post describes her work with Seattle's Cupcake Royale to help them improve the texture and longevity of their cupcakes. (They noticed that many people bought them to eat the next day, and they tended to dry out overnight...)
For some reason when I read the description of Sue making batch after batch of cake mix, tweaking one variable each time, I picture a female Alton Brown doing a "food science is fun" routine. I'm not sure Sue would like to be labeled "the female Alton Brown", though :)
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